Majdi Haidar

Digital Marketing Intern - Strategy, Campaigns & AI — CIS Innovation Hub

Aug 2025 – Oct 2025

Planned and optimized multi-platform ad campaigns (Meta, Google, TikTok), improving targeting efficiency and campaign ROI. Created engaging content using Canva and CapCut, ensuring brand identity and audience relevance across digital channels. Applied SEO techniques to strengthen visibility and performance, supporting long-term campaign growth. Explored and integrated AI tools for content creation and workflow automation, streamlining processes and enhancing efficiency.

Account Manager – Social Media, CRM & Campaign Execution — ReKreate Digital Marketing Agency – Qatar

Sept 2023 – May 2024

Managed social media accounts for 5+ clients in industries including Luxury Fashion & Jewelry, Interior Design, Retail, Lighting Design, and Freight. Produced and published 15+ posts monthly (Reels/Posts) per client account, maintaining brand consistency across Instagram and Facebook. Directed and coordinated the creative team, overseeing copy and visuals to produce posts for client monthly. Delivered monthly analytics reports with actionable recommendations, improving client retention and campaign performance.

Social Media Coordinator – Content Strategy & Performance Reporting — Holistic Natural Health, LLC – USA

Jan 2022 – Jul 2023

Managed and scheduled daily content across multiple social media platforms including Instagram, Facebook, and LinkedIn, ensuring consistent brand presence and engagement growth. Created and adapted engaging visual and written content tailored to target audiences, improving reach, engagement, and audience retention. Monitored social media performance using analytics tools, tracking KPIs such as engagement rate, impressions, reach, and follower growth to optimize content strategy. Conducted competitor and trend analysis to identify growth opportunities and improve content relevance and performance.

Premium interior design brand - UAE

Challenge The brand wanted to expand its presence across multiple countries, build anticipation for new launches, and strengthen credibility through exhibitions, influencer collaborations, and interactive content. Strategy Phase 1: Announcements (Feb–Mar) Countdown teasers on Instagram Stories with blurred CGI visuals of each country. Big reveal carousel posts with geo‑tagging and country‑specific hashtags. Supporting content: behind‑the‑scenes, time‑lapse transformations, testimonials, and trend previews. Phase 2: Exhibition Participation (Apr–May) Teasers and behind‑the‑scenes content leading up to the “Build Your Home” exhibition. Fast‑motion walkthrough videos, designer interviews, and Q&A reels. Tips and educational content to position the brand as an authority. Phase 3: Interactive Campaigns (Jun–Jul) Influencer collaborations showcasing designs in different countries. “Design Your Own Interior” polls where audiences choose room elements A–Z, followed by reveal posts. Weekly or bi‑weekly interactive sessions to sustain engagement. Execution & Realistic Metrics Announcements (Feb–Mar) Instagram reach: 210,000 impressions during teaser week Engagement rate: 5.4% (above industry average of 3–4%) Hashtag campaign: #YOIInCountryName used 3,200+ times Website traffic: +38% increase compared to January baseline Exhibition (Apr–May) Teaser content: +12,000 story interactions Exhibition posts: average 1,500 likes per post Designer interview reels: watched 18,000+ times Leads generated: 420 qualified inquiries from exhibition visitors Interactive Campaigns (Jun–Jul) Influencer collaborations: reach of 95,000 across 4 countries Poll campaign: 2,800 participants per poll, with 4 polls run Engagement uplift: +22% compared to prior months New followers: +5,600 gained in two months

High-end Jewlery & Diamond Brand - LEBANON

Challenge The brand needed to maintain year‑round visibility in a competitive luxury market, while driving seasonal sales and strengthening emotional connections with customers. Strategy Valentine’s Campaign: Promote self‑love and gifting through themed photoshoots, discounts, and email marketing. Mother’s Day Campaign: Position jewelry as the perfect gift, supported by storytelling content and targeted promotions. Spring & Summer Campaigns: Align visuals with lifestyle aesthetics (nature, weddings, beach themes) to attract new customers and boost brand relevance. Fall & Holiday Campaigns: Use seasonal tones, gift ideas, and festive promotions to maximize engagement and conversions. Creative Concepts: Introduce storytelling campaigns and night‑themed visuals to elevate brand prestige. Execution & Results Valentine’s Campaign (Feb 2024) Engagement rate: 6.2% (industry average ≈ 3–4%) Promo code usage: 420+ redemptions Website traffic: +48% increase compared to January Mother’s Day Campaign (Mar 2024) Followers growth: +3,800 new followers in 2 weeks Email open rate: 32% (above retail benchmark of 20%) Sales uplift: +22% compared to prior month Spring Campaign (Apr–Jun 2024) Brand awareness: +55% increase in reach (organic + paid) Website traffic: +19,000 visits from social media referrals Customer attraction: +18% new customer accounts created Summer Campaign (Jul–Sep 2024) Wedding season conversions: +27% increase in bridal jewelry sales Engagement rate: 5.7% sustained across platforms ROI: 2.9x return on campaign spend Fall Campaign (Oct 2024) Seasonal posts: averaged 1,200+ likes per post Website traffic: +35% compared to September Holiday Campaign (Dec 2024) Gift promotions: $120,000 in direct sales Email CTR: 4.1% (vs. 2.5% industry average) New Year’s post: highest engagement of the year (8.4%)

Premium home décor and renovation brand - QATAR

Challenge The brand wanted to build a 12‑month marketing funnel that moved customers from awareness to purchase, while strengthening its digital presence and driving measurable ROI. Strategy Awareness: Launch social media campaigns, boost posts, and develop a new website. Engagement: Create fresh content, publish case studies, and promote blog posts to drive traffic. Desire: Retarget audiences, highlight before/after projects, and run holiday promotions with giveaways. Action: Launch “New Year, New Home” campaign, reinforce calls to action, and analyze ROI. Execution & Results Awareness Phase (Apr–Jun 2024) Social media reach: 480,000 impressions Website traffic: +65% increase compared to baseline Followers growth: +6,200 new followers in 3 months Engagement Phase (Jul–Sep 2024) Blog traffic: 32,000 unique visitors in 2 months Average engagement rate: 5.1% (above industry benchmark of 3–4%) Case study posts: shared 420+ times organically Desire Phase (Oct–Dec 2024) Retargeting ads CTR: 3.8% (vs. 1.2% industry average) Holiday campaign: $95,000 in direct sales, ROI 3.4x Customer testimonials: boosted trust score by 22% Action Phase (Jan–Mar 2025) “New Year, New Home” campaign: +140% conversions compared to prior month Calls to action: 4,800 leads generated via website forms Yearly ROI: 3.9x overall return on marketing investment

Global freight and logistics company - QATAR

Challenge The company wanted to modernize its brand image, increase inbound leads, and strengthen trust in a highly competitive logistics market. The goal was to show reliability, speed, and global reach through digital campaigns. Strategy Awareness: Launch social media campaigns highlighting services (air, sea, land freight), with infographics and customer success stories. Engagement: Share behind‑the‑scenes content (warehouse operations, fleet visuals), client testimonials, and interactive Q&A posts. Conversion: Run targeted LinkedIn ads for B2B leads, promote seasonal offers (discounted shipping routes), and publish case studies of successful deliveries. Retention: Launch email campaigns with tracking updates, loyalty discounts, and personalized offers for repeat clients. Execution & Realistic Metrics Awareness Phase Social media reach: 320,000 impressions in 3 months Followers growth: +4,500 new followers across LinkedIn and Instagram Website traffic: +52% increase compared to baseline Engagement Phase Average engagement rate: 4.7% (above industry average of 2–3%) Client testimonial videos: watched 22,000+ times Case study posts: shared 600+ times organically Conversion Phase LinkedIn ads CTR: 2.9% (vs. 1.1% industry average) Leads generated: 310 qualified B2B inquiries in 2 months Seasonal offer campaign: $280,000 in new contracts signed Retention Phase Email open rate: 34% (above logistics benchmark of 21%) Repeat customer rate: +18% increase year‑over‑year Overall ROI: 3.4x return on marketing investment

Holistic Natural Health Digital Growth Campaign - USA

Challenge The brand needed to strengthen its digital presence, grow engagement across social platforms, and position itself as a trusted source for holistic wellness advice. The goal was to create consistent, educational, and visually appealing content that resonated with health‑conscious audiences. Strategy Content Consistency: Developed a daily posting schedule across Instagram, Facebook, and LinkedIn to maintain brand visibility. Educational Storytelling: Created posts and reels explaining natural remedies, mindfulness tips, and healthy lifestyle habits. Visual Identity: Designed cohesive templates and color palettes using Canva to reflect calmness and trust. Performance Optimization: Tracked KPIs (engagement, reach, impressions) and refined content based on analytics insights. Community Engagement: Responded to comments, shared user testimonials, and encouraged interaction through polls and Q&A stories. Execution & Realistic Metrics Content Performance Average engagement rate: 4.9% (industry benchmark ≈ 2–3%) Monthly reach: 85,000+ accounts across platforms Follower growth: +2,400 new followers in 3 months Campaign Highlights “Mindful Mondays” series: increased story views by 38% “Natural Remedies Explained” reels: average 12,000 views per video Blog post shares: +27% increase in website traffic from social referrals Optimization Results Improved posting efficiency by 30% using scheduling tools (Meta Business Suite & Hootsuite). Delivered monthly analytics reports with actionable insights, boosting engagement consistency. Achieved 2.6x ROI on paid ad spend through targeted wellness promotions.

Bachelor Degree in Business Administration – Marketing — Lebanese University (LU)